Non-invasive – No glasses, no headsets, just one single cost-effective, consumer-grade, depth-sensing camera.Instead of conducting retail eye tracking studies with paid participants, distractive headgear, and in unnatural environments, GazeSense lets you easily collect accurate data:
Through GazeSense, the 3D eye tracking software our team has developed to help retailers connect with their customers on a new level. In-store optimization insights you can extend to all digital channels.Unbiased attention data from your real shoppers.Using 3D eye tracking technology for retail studies, you have immediate access to: You experience their buying process first-hand, from browsing to purchasing, directly through their eyes. To do so, e ye tracking studies investigating attention are an actionab le solution for ensuring convenience and satisfaction.īy studying your shoppers’ gaze patterns, you know what products sparked their interest and which ones were ignored altogether – all with precision, all in real time.
You have to be ab le to offer the best possible shopping experience for your customers. But where does eye tracking come in the picture? It fuels retail analytics & shopper insights.ģD eye tracking is one of the few ways retailers can get an objective, accurate, and natural peek into their customers’ minds. Let’s explore what types of eye tracking studies you can do in every industry and what research results you can gain:Īs a retail professional, predictive analytics is a core tool for understanding shopper behavior, customer journey, and purchase intention. Results range from obtaining data-driven shopper insights for retailers to understanding performance in vehicle and flight simulators for trainees. Current trends in eye tracking research point to retail, automotive, and aviation as innovative new players on the scene that have been optimizing their businesses by doing eye tracking studies. Regardless of your industry, you’re bound to find at least a handful of 3D eye tracking use cases to support your research endeavors.
With the help of remote 3D eye tracking, companies can generate invaluable data, insights, and results for their clients to better understand their products, services, and customers. Eye tracking studies are at the forefront of groundbreaking research in a multitude of industries, with applications in business and academia alike.